The future is now! It may not look exactly like how they predicted it would on The Jetsons, but we do have robots driving cars, serving as bellhops, and giving us a hand as virtual assistants.
Chances are, you’ve already had the opportunity to interact with a bot while using Facebook Messenger. With 80% of adults and 91% of teens using messaging apps every day, it was just a matter of time before the traffic became too large to manage without some kind of automation. Now, all kinds of businesses, including network marketing businesses, are successfully using bots to interact with current and potential customers on Facebook Messenger! Let’s dive into how they work.
How Facebook Messenger Bots Work
Bots can do a number of tasks on behalf of businesses. There are already many companies out there that specialize in user-friendly programming tools so non-techy people like you and me can easily set up a bot and get it up and running. Sometimes, businesses use them to reach out to a targeted demographic to announce a sale or special offer. Sometimes, the bot acts more as like a secretary, helping people that have reached out via Messenger with a question or request.
For example, a hair salon might create a bot to help a customer through the process of booking an appointment. The salon sets it up so their available dates and times are displayed for the customer, and once a customer picks a time slot, it’s removed from their availability. The salon can even send customers an appointment reminder via Messenger, another task that previously had to be done manually by a member of their staff.
If you have a network marketing business with a Facebook Business Page, there’s no reason you can’t do the same. You might not be booking appointments, but there are a lot of other ways you can interact with Facebook users and convert them to customers.
Optimize Your Facebook Live Videos
Are you going live on Facebook? You should be! One way to make this an even more effective network marketing strategy is to integrate bots that can talk to your viewers for you and even deliver freebies or offers based on what your customers are interested in.
Say you are on Facebook Live talking about the benefits of your favorite product. You can create a PDF that outlines everything you’ve shared and you can give it away as a freebie to your viewers. If you have your bot integrated with your live video, you can simply ask your viewers to leave a comment on the video (for example, they can type the word “freebie” in the comments section) and your bot will deliver the PDF to them via Messenger. Easy peasey!
This is a great strategy for increasing engagement on your videos (since you’ll be getting more comments than usual) and it also helps you reach more people beyond those who have already “liked” your page. This is because when someone comments on your video feed, Facebook’s algorithm is much more likely to display it on their friends’ feeds. Don’t forget that giving something away for free (or providing a discount code) is a great way to warm up an otherwise cool lead!
Once someone has opted in to receive your giveaway, they are now on your list. That means you can send out a notification at a later date when you’re about to go live again. Talk about a valuable feature! You can also reach out whenever you have a new offer, a poll you want them to participate in, or a challenge you’re launching. Basically, anything you’ve been doing with email marketing you can now do easily via Facebook Messenger using bots!
Share a Special Offer
One of the more popular bots out there is called ManyChat. This service boasts an 80% open rate when it comes to their Facebook Messenger marketing service. This is significantly better than email marketing, so if you want to promote a special offer or new product, you might want to give it a try and see what results you get. You have nothing to lose!
Just like with email marketing, you can put people in a segment and fully automate your messaging strategy. You can also give people the option to opt out of your messages at any time. However, unlike email, you no longer have to worry about your messages getting lost in a promotions or spam folder. You also don’t have to agonize over the perfect subject line that will pique their curiosity enough to get them to click “open.”
Get On The Bot Train
There are over 1.3 billion Facebook Messenger users (as of December 2017) and 30,000 bots already handling all kinds of tasks on behalf of businesses. If you want to get in on the next wave of online marketing, consider checking out one of the many services out there. Some have free trials of low monthly rates, so there’s little to no risk involved with trying it out. You never know, it could be the turning point for your network marketing business!
Have you tried using bots in your business? It may seem intimidating, but you can start small. You can always turn back if you don’t like it. However, trying new things is a key component to business growth.