Do you have a network marketing business? Maybe you’ve been strongly considering it for a while. That’s great! You can make really great money with this kind of business opportunity, and you can do so in far less time than you would be required to commit to any other job. If you already have a full time job, it’s a super fun way to make some extra money on your own schedule. Talk about a no-brainer! It’s easy to see why so many people participate in network marketing.
However, the people who do really well in their network marketing businesses all have something in common. They understand their target market, and they know exactly how to speak to them in a way that produces mutually beneficial results.
Put plainly, to be great at network marketing, you have to make sales. However, it doesn’t have to be pushy. Network marketing can get a bad rap because some people choose to endlessly pitch to their friends and family until the well eventually runs dry. It’s a great way to annoy the people you love, but it’s also too small of a pool for you to really succeed in your business.
Finding Your Target Market
The reason many network marketers stick with their friends and family is because finding your target market can be confusing when you’re just starting out. Your loved ones are right there, and they want to see you succeed, so it’s natural that you would reach out to them first. However, you are going to need to move beyond that pretty quickly in order to grow. So, how do you find people that are eager to hear about your products or services?
There’s actually a lot of overlap when it comes to finding network marketing leads versus traditional business leads. In order to get consistent qualified leads, you will want to regularly incorporate some or all of the following methods:
Having a blog (like the one you’re reading now) that you post to on a regular basis is a great way to gain a loyal following. Share useful tips that will establish you as an expert and be sure to interact with people who take the time to leave comments. When you publish a blog post, let people know by sharing your post on your social media pages or send out an email to your list. If it’s allowed, include links in your blog to your products to convert readers into buyers!
Email isn’t going anywhere, and in fact, experts are predicting that it will only get more popular. Now, you can get really dialed in when it comes to email marketing; you can segment your list into past customers, prospective customers, and you can even segment them further into product or service type, but for now, just sending a bi-weekly email to your list about any special offers, new products, or seasonal tips and tricks will keep you front of mind with people who already opted in to hear what you have to say.
You might think this one is a no-brainer, however, I encourage you to think outside the box when it comes to social media marketing. Don’t just throw an inspirational quote up on your page every other day and think you’re good to go. Show off your products in a live video stream, start a Facebook group for like-minded people (and commit to keeping your group active and engaging) or consider some paid promotions to reach new people and grow your following!
In-Person Events and Shows
It can be easy to get stuck in an online only mindset, but don’t forget about doing some in-person promotion, too! Give people a chance to get to know the face behind the brand, and make warm, real connections with people. Sign up for a wellness fair or a craft show (or find something that fits your specific niche) and consider handing out freebies or samples in exchange for email addresses. Even if you don’t make a ton of sales that day, you can reach your target market and make a great impression!
Network marketing is just like any other business, and you should be giving serious thought to your sales strategy. In fact, according to Forbes, “only people who participate in multi-level marketing networks as entrepreneurs stand the chance to become rich.”